TIL - In 2009, Tropicana invested $35 million to rebrand their Orange Juice packaging. Within two months of the change, sales dropped 20% and they lost significant market share before switching back
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Tropicana Orange Juice Isn't "Natural," Class Actions Say | Top Class Actions
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Amazon.com : Pepsico Tropicana Pure Premium Original Orange Juice, 6 Ounce -- 48 per case. : Grocery & Gourmet Food